Doug laney has put together a smart, practical book that applies traditional rules of business economics to the emerging information marketplace. In his new book, infonomics, doug laney outlines what it truly means to leverage data as a critical business asset. Infonomics an excerpt from doug laneys new infonomics book. This book is for the burgeoning force of chief data officers cdos and other information and analytics. Doug laney is a research vice president and distinguished analyst with gartner. I recently sat down and asked him some questions about his timely and very important debut book. The economics of information and principles of information asset management abstract information increasingly is the stuff of our capitalistic cosmos that affects the orbits of so many. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether. Infonomics is an excellent field guide to knowing what actions can be taken to better measure, manage and monetize your companys data assets now and in the. Laney shares insight from his bestselling book, infonomics. Doug laney leads casertas data and analytics strategy practice and is the author of the bestselling book. The economics of information and principles of information asset management. Note that we publish multiple hype cycles for various technology domains. For many, their best opportunities for growth lie in their data.
Laney defines infonomics as, the theory, study and discipline of asserting economic significance to information. With its publication less than a month away, many people who have heard about, got a sneak peak of, or preordered my book, infonomics. He advises senior it, business and data leaders on data monetization and valuation, data management and governance, alternative data, analytics best practices, and information innovation. Ig and infonomics summit a 3d virtual event tickets. He advises clients on data and analytics strategy, information innovation, and infonomics measuring, managing and monetizing information as an actual corporate asset. Doug laney is vice president and distinguished analyst with the gartner chief data officer cdo research and advisory team. Infonomics book, is written in a comprehensive and not concise way of introducing data and information to ceos and cfos and leaders or managers in all industries. This book is a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines to help them transform their organizations. Before, big data may have been the province of airlines and oil companies. According to douglas laneys book infonomics, we have not fully realized the power of information as a resource and asset.
He is an accomplished practitioner and recognized authority on information and analytics strategy, and is a threetime recipient of gartners annual thought leadership award. Doug laney is vice president and distinguished analyst with the gartner chief data. Infonomics an excerpt from doug laney s new infonomics book. He advises senior it, business and data leaders on data monetization and valuation, data management and governance. Well have insightful presentations and panel discussions, including a virtual group lunch, then a virtual reception where you can network with peer executives and industry leaders. Doug laney is is a research vice president for gartner, where he covers business analytics solutions and projects, performance management, and datagovernancerelated issues. How to monetize, manage, and measure information as an asset for competitive advantage, which features the information valuation models he developed. How to monetize, manage, and measure information for competitive advantage, was selected by cio magazine as the mustread book of the year. Infonomics and the value of information in the digital economy.
Doug laney is a bestselling author and recognized authority on data and analytics strategy. It strives to apply both economic and asset management principles and practices to the valuation, handling and deployment of information assets. Ultimately taking us along a journey that has laid the foundation for the emerging practice of infonomics. Doug laney brings decades of practical experience to infonomics, providing a stepwise framework for clevel executives to answer the why to monetize data question, as well as how to operationalize the monetization of data throughout the enterprise and position themselves to innovate, compete and lead in their markets. Handson machine learning with scikitlearn and tensorflow by aurelien geron infonomics by douglas b. Infonomics the economics of the information economy. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of. Today, most business executives interested in monetizing information unnecessarily restrict themselves to their own data or.
Interview with infonomics author doug laney infogov. Infonomics is an excellent field guide to knowing what actions can be taken to better measure, manage and monetize your companys data assets now and in the future. He is the author of gartners enterprise information management maturity model and. Doug laneys exceptional book infonomics was one of the foundational tools i leveraged to successfully help my large healthcare client understand that information truly is a precious asset, and should be treated as such, in order to improve the enterprise condition. The infonomics of web data featuring doug laney youtube. How to monetize, manage, and measure information for competitive advantage, have inquired about what compelled me to write a book about infonomics. This book is for the burgeoning force of chief data officers cdos and other. Why i decided to write a book on infonomics and why it should matter to business, technology and information leaders. Doug laney, author of infonomics, discusses how to monetize, manage and. Big data is still on some of the gartner hype cycles, just coming out of the trough of disillusionment and approaching the plateau of productivity.
Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive. Doug will share an overview of his research on information value and highlights from his new book, infonomics. Infonomics is the theory, study, and discipline of asserting economic signi. Download for offline reading, highlight, bookmark or take notes while you read infonomics. It provides the framework for businesses to monetize, manage. You cant manage what you dont measure and you cant monetise what you dont manage, so by measuring it, you have to manage it, which creates more opportunities to generate benefits from your assets.
Doug laney is a vice president and distinguished analyst with gartners chief data officer cdo research and advisory practice. Author doug laney has spent years researching and developing infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. How to monetize, manage, and measure information as an asset for competitive advantage, vp distinguished analyst at gartner doug laney makes the case that all organizations need to begin paying attention to this incredibly valuable asset. This book provides executives with the tools they will need to go beyond lip service and to actually behave like information is an asset that demands executive attention. Althea davis, chief data officer, abn amro doug laney has put together a smart, practical book that applies traditional rules of business economics to the emerging information marketplace. The next step is to assign the data a value based on its actual or potential value. Doug provides example after example of great ways to monetize data and points out that these are available to all. Doug researches and advises clients on information monetization and valuation, open and syndicated data, analytics centers of excellence, data governance and big databased innovation. There is the world before the iphone and internet, and after, from my perspective. Infonomics is a broad concept i conceived and first mentioned around the turn of the millennium to express informations increasing behavior and importance as an economic asset. Doug laney the fifth mit information quality industry symposium, july 15, 2011 591.
Doug laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels the unruly asset data. Monetize, manage, and measure information as an asset for competitive advantage. How to monetize, manage, and measure information as an asset for competitive. One, it drives home both the opportunity and challenge in data. How to compete in the future ive been an information scientist all my adult life. Author douglas laney has spent years researching and developing infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. Youll learn the principles and formulas for monetizing information from doug laneys groundbreaking book, infonomics. Now principal data strategist with caserta, previously doug was a distinguished analyst with gartners chief data officer research and advisory team. Jim short, ucsd supercomputing center infonomics is an important work, laying the foundation for an emerging field of study and activity. I especially like doug laneys great book, infonomics, for several reasons.
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